Know the customer.
Every identified Square sale adds to a member's profile: name, visits, favourite site, spend, birthday and preferences. Anonymous footfall becomes an audience you own.
LAVA for Orto Pizza
Orto Club
Know every guest.
Grow every site.
A free membership that lives in your guests' Apple and Google Wallets, runs on its own, and turns every Square sale into a guest you know by name.
Multiple visits.
No name.
No reward.
Orto Club
changes that.
Every busy night
Hundreds of card payments. Hardly any names.
What it's built for
Two outcomes.
One membership.
Grow every site.
More visits per member, more sites per member and bigger baskets, plus new revenue from seasonal passes and local partners.
No app to download
A wallet pass and a web portal. Guests join in under 30 seconds.
Simple to explain
Two tiers, one currency, one pass. Staff can say it in a sentence.
Runs on its own
Challenges and Moments repeat every year without anyone touching them.
Marketing first
The pass carries your weekly offer. The loyalty program is why it stays on the phone.
Wallet pass and Member Portal
Nothing to download.
The pass is what members carry and scan. The Member Portal is where their rewards, challenges and offers live. Two buttons on the pass open the portal in one tap.
20:41
Done•••
Guest no.
102035
This week
Free dough balls with any pizza
Name
Aoife
Points
640
Orto Club
Order Delivery or PickupOpen Link
View Offers and RewardsOpen Link
20:43
Points
640
Pizzabar
Belfast
Belfast
Member
Aoife Byrne
Tier
Club
This week
Free dough balls with any pizza
Every phone covered
The new poster pass on iOS 27, a classic pass for earlier iPhones, and Google Wallet for Android.
Always up to date
Points, balance and this week's offer update on the pass by themselves.
A portal with depth
Home, challenges and badges, rewards, announcements, games, Marketplace and profile.
Joining
Join at the table.
Earn on tonight's bill.
Every QR code leads to the same simple, frictionless and fast sign-up.
Scan
A QR code on the table talker, bill folder, receipt or pizza box.
Name and mobile
Two fields, the terms, and an optional tick for news from Orto.
Tap the text
A secure link by SMS confirms the number and finishes sign-up.
Add to Wallet
The pass is scanned before paying, so tonight's bill already counts.
Wherever guests are
Signing back in is just as easy: a text code, an email code, or Apple and Google sign-in. Adding a birthday and a few preferences earns 250 bonus points.
- Table talkers
- Bill folders
- Square receipts
- Pizza boxes
- Waitlist texts
- Staff at the till
- Website and Instagram
- Sister brands
- A gift from a friend
Try it yourself
Get a demo Orto Club pass now.
Point your phone's camera at the code. You'll go through the same short sign-up a guest would, and a demo Orto Club pass lands in your Apple or Google Wallet.
On your phone? Open the demo sign-updemo.lava.ai/F/Y4sYU9E
Join the club
Scan for a demo pass
Membership
Two tiers.
One currency.
One pass.
Every £1 earns 5 points. Earn 1,200 in a year and you're VIP.
Points
640
Pizzabar
Belfast
Belfast
Member
Aoife Byrne
Tier
Club
This week
Free dough balls with any pizza
640OF 1,200 POINTS
560 points to VIP. Members watch their progress in the portal all year.
VIPPoints
1,340
Pizzabar
Belfast
Belfast
Member
Ciarán Doyle
VIP since
Mar 2027
This week
Early access: the new special
| BenefitsWhat members get | FreeOrto Club | 1,200 points a yearOrto Club VIP |
|---|---|---|
| Points on every visit | 5 per £1 | 5 per £1 |
| Digital stamp card | 10th pizza free | 10th pizza free |
| Members-only offer of the week | Included | Plus early access |
| Birthday treat | Free dessert | Free pizza |
| Welcome gift | A first-visit treat | Received on joining the Club |
| VIP upgrade gift | No | 2 free pizzas, one can go to a friend |
| Free dessert or starter on every visit | No | One per visit |
| VIP list on walk-in waitlists | No | Included |
| Opening nights and menu tastings | No | Invitations |
| Delivery or collection perk | No | Included |
| VIP pass design and badge | No | Included |
VIP lasts for the rest of the year it's earned and the whole of the next. The recognition perks, like the VIP list and opening-night invites, cost almost nothing and are the ones regulars notice most.
Challenges and badges
Eleven challenges.
Always on.
Switched on for every new member, they walk a guest from first visit to regular to VIP. They repeat every year, and nobody at Orto has to touch them.
Once
Welcome to Orto
Join Orto Club.
Free drink or dough balls on the first purchase
Once
Complete Your Profile
Add country, language and birthday.
250 bonus points
Once
Back for More
A second visit within 30 days of joining.
Free dessert on the next visit
Once
Friend of Orto
A fifth visit.
A badge and a free starter
Every 10 pizzas
Pizza Punch Card
Buy 10 pizzas.
The 10th pizza is free
Reopens with every new site
Orto Explorer
Check in at every open Orto site. The target grows with each opening.
Free pizza at the newest site
Once
Pizza Addict
Try 6 different pizzas from the menu.
200 points
Once a year
Hey Big Spender
Spend £100 or more in one visit.
500 bonus points
Every month
Super Fan
5 visits in one calendar month.
A free pizza
Every friend
Bring a Friend
Send a reward to a friend, who joins to claim it.
250 points when they join
Every year
Orto Club VIP
Earn 1,200 points between January and December.
VIP status and 2 free pizzas
Plus seasonal ones
Switch on a Six Nations or St Patrick's Day challenge alongside the eleven, then switch it off again.
The pass as a marketing channel
A billboard in
every pocket.
Live offers on the pass and alerts when guests are nearby. Change the offer once and it changes on every member's phone.
20:41
Done•••
Guest no.
102035
This week
Free dough balls with any pizza
Name
Aoife
Points
640
Orto Club
Order Delivery or PickupOpen Link
View Offers and RewardsOpen Link
20:43
Change the offer. Every pass follows.
Upload an image and a line of text, choose Club, VIP or both, and set when it starts and ends. Daily specials, weekly offers and weekend deals rotate on their own, with an optional lock-screen message when they change.
- Self-serve
- Scheduled
- VIP-only offers
- Apple and Google
From the pass to the till in two taps.
View Offers and Rewards opens the portal, where the member claims the offer. It comes off the bill as a Square discount. You see views, claims and redemptions for every offer, so you know which ones bring people in.
Walk past. Get the nudge.
Every Orto site has its own geofence. When a member walks by, their lock screen shows this week's offer, and their pass is one tap away.
Moments and audiences
Set up once.
Then it runs itself.
A starter pack of Moments ships ready to go. Each one reaches members on the pass, by SMS or by email, whichever suits the moment. Orto edits the words or swaps a reward. Everything else happens on its own.
New member
Orto ClubPassSMSEmailYou're in. Your first-visit treat is on your pass.
Every visit
Orto ClubPass+100 points. Your VIP progress is up to date.
Challenge complete
Orto ClubPassBadge unlocked: Back for More. Dessert is on us next time.
Reaching VIP
Orto ClubPassEmailWelcome to Orto Club VIP. A note from the founders, and two pizzas on us.
Birthday month
Orto ClubPassSMSHappy birthday. Your treat is waiting on your pass.
Passing a site
Orto ClubLock screenYou're near Orto Stranmillis. This week's offer is inside.
Every week
Orto ClubPassNew this week: free dough balls with any pizza.
A site opens
Orto ClubPassSMSOrto Ballyhackamore is open. Check in to keep your Explorer badge.
1 November
Orto ClubPassSMSYou're 200 points from VIP for all of next year.
60 days away
Orto ClubSMSEmailIt's been a while. Dessert's on us.
Audiences that keep themselves up to date.
Members move in and out as they visit, spend and earn. Target any offer, Moment or challenge without building a list. Promotional messages only ever go to members who said yes to them.
- New members
- Joined, not yet visited
- One-time visitors
- Regulars
- Super fans
- Cooling off
- Lapsed
- High spenders
- Big group bookers
- Close to VIP
- VIP renewal at risk
- Close to a free pizza
- Home site
- Single-site visitors
- Not yet at the newest site
- Birthday this month
- Incomplete profile
- Marketing opted in
Seasonal passes
Sell the big days
in advance.
Seasonal passes are bought, not earned. Each one is a template Orto runs again next year by changing the dates, the price and the rewards.
St Patrick's Day Pass
Limited-edition merch to collect in store, a free pint or soft drink with any pizza on the day, and a members-only green special. The pass turns green for the day, and VIPs get it free.
£15 to £20pre-sold
Fleadh Pass
Pay £100 and get £120 to spend at Orto during the festival, plus Orto x Fleadh merch. The balance sits on the pass, with an Add balance button right underneath.
£100 → £120to spend
A calendar to pick from
JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC
9 FebNational Pizza Day, double points
Feb to MarSix Nations match-night bundles
17 MarSt Patrick's Day Pass
AugFleadh Pass
SepBack to uni sign-up offer
Nov to DecGift balance: buy £25, give £30
MomentPass, boughtStored value
Plus a launch week whenever a new site opens: a £5 pizza for members, at the new site only.
Marketplace
The neighbourhood,
in one membership.
Members spend points and buy offers from Orto and its partners. Partners fund the rewards, Orto earns on every partner offer, and their customers join Orto Club to claim them.
Also in the Marketplace
- Game nightsA Belfast Giants ticket with a post-game pizza.
- Dinner and a show2-for-1 cinema or comedy tickets with a pizza offer.
- Orto merchTotes, caps and limited editions for the big days.
- SweepstakesWin a pizza party for ten.
- AuctionsBid points on once-only experiences.
Start with the family. French Village and Lima Café are the natural first partners. One member ID across all three businesses gives the group a single view of every guest.
Square and every site
Works with Square.
Works at every site.
Scan at the till
Staff scan the pass on Square and the sale is linked to the member. No extra device, no second step.
Every sale counts
Points, visits and challenges update from each sale, down to which pizzas were ordered.
Rewards at checkout
Free items, money off and percentage discounts are applied in Square and marked as redeemed.
Orto today
- Stranmillis RoadThe original
- Bedford StreetCity centre
- Talbot StreetCathedral Quarter
- Antrim RoadBuilt for groups
- BallyhackamoreNew
- SLICE by OrtoCity Hall
Points, rewards, challenges and the pass work across every site. Earn at one, redeem at another.
New sites
Open a site.
Bring it into the club.
New sites can be added as Orto grows, with Moments and challenges updated to welcome each one: a nearby alert for the new location, Orto Explorer reopened for members, and a launch offer for the neighbourhood.
Real-time sales insights
Every site.
As it happens.
See sales by site as they happen, and how much of them comes from members. Built for the people who sign off the numbers.
Know the customer
Read monthly, by site.
- MembersFrom around 4,000 today toward 10,000 to 15,000
- Square transactions linked to a memberNumber and share, split by Club and VIP
- Members with a complete profileBirthday, home site and preferences
Grow every site
Read monthly, by site.
- Visits per member each monthMembers against non-members
- Members who visit two or more sitesAnd Orto Explorer completions
- Spend per visit and per yearVIP against Club
New revenue and health
Read monthly, across the group.
- Seasonal and partner revenuePass sales and Marketplace
- Reward redemption rateWhich rewards and offers get used
- Members who have lapsedNo visit in 60 days
Orto Club on LAVA Pro
Everything in
one platform.
Membership
- Wallet passesApple and Google
- Member PortalIn Orto's brand
- Club and VIP programs
- Points, stamp cards and stored value
Engagement
- Always-on challenges and badges
- Moments and live audiences
- Nearby alerts at every site
- Offer of the week on the pass
New revenue
- Seasonal passes
- Marketplace and partner offers
- Sweepstakes and auctions
- Brand Currency ExchangeEarly access
Insight and support
- Real-time sales insights
- Service recovery
- Square integration
- A named customer success manager
Sets it up
LAVA builds and runs the machinery.
The pass, portal, programs, challenges, Moments and audiences, configured and tested before launch, with your team trained and a named success manager after it.
Runs the marketing
Orto chooses what to say.
Pick the offer of the week and the seasonal moments you want to run. That's the ongoing job. Everything else repeats on its own.
Next steps
Orto Club.
Ready when you are.
Next, we agree the welcome treat, the first offer of the week and a launch date, and LAVA gets the club ready across every site.
Try the demo pass. Scan with your phone's camera, or open the sign-up.
Michael Sutherland, EMEA
michael.sutherland@lava.ai